Main Responsibilities
A Sales Director is responsible for monitoring the marketing actions of the company's competitors and identifying market developments by keeping abreast of trends and news in their sector of activity. They listen carefully to the needs of prospective customers in order to convert them into customers.
His main task is to implement effective sales strategies to improve his company's position and, above all, to ensure the smooth running of its commercial activities. They give instructions to the sales teams, guiding them and advising them on how to successfully prospect. The aim is to win more customers, both in France and abroad.
In some companies, Sales Directors are also responsible for recruiting new staff. They organise training plans to improve the skills of their teams.
The tasks and activities of a Sales Director vary according to the size of the company. His or her other job is to monitor each of the company's major customers and long-standing partners, and to conduct negotiations with these customers with a view to obtaining new contracts.
A Sales Director supervises thier team's results. Their job is to monitor the sales results of the office-based and field sales staff. They also validate whether or not the company's objectives have been achieved. He presents activity reports to general management.