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JOB DESCRIPTION

Regional Manager

Role overview

The job of Regional Manager is a key position within a company. As the linchpin of the sales department, the Regional Manager is responsible for developing sales and supervising the company's activities within his or her region. They play a central role in implementing the company's strategy on the ground.

Responsible for several shops or sales outlets, they work closely with each shop manager to ensure that the objectives set are achieved. The Regional Manager is also the interface between central management and the teams in the field. The job requires perfect knowledge of the commercial sector and a strong ability to manage and motivate teams.

Finally, they play a crucial role in communication between the shops in their region and the company's central management. They ensure that the relevant information is passed on and that directives are correctly implemented within their region.

 

Alternative Job Titles

  • Area Manager
  • Territory Manager
  • Regional Sales Manager
  • Regional Manager
  • Regional Development Manager

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Main Responsibilities

The Regional Manager is responsible for defining and implementing the sales strategy for his/her region. His or her main objective is to meet or exceed sales targets. This requires in-depth analysis of the local market and the implementation of effective tactics to stimulate sales.

Team management is also an essential part of the job. They are responsible for recruiting, training and supporting the sales teams working in their region.

As supervisor of the shops in his or her region, the Regional Manager ensures that each store runs smoothly. This includes identifying needs in terms of human resources, supplies and marketing strategies.

An important part of his role is to draw up a long-term development strategy. This involves analysing the local market, identifying growth opportunities and working closely with central management to implement strategic initiatives.

Competencies & Skills

 

  • Commercial experience: Solid experience in the sales sector, ideally in a managerial or executive position.
  • Team management: Ability to manage, motivate and train sales teams.
  • Knowledge of the distribution sector: an in-depth understanding of the sector's challenges, sales cycles and market trends.
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Education & Training

  • 5 years' higher education in business, management or administration
  • Masters in business school
  • Sales management training

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