MAKING SUCCESS STORIES HAPPEN

JOB DESCRIPTION

National Sales Director

Role overview

The National Sales Director works directly with the Managing Director and/or the Sales/Marketing Director.

Their role is to use their creativity and in-depth knowledge of sales processes to come up with innovative ideas and achieve the sales targets set at the beginning of each month/year. Their main aim is to increase the company's turnover.

The Sales Director acts as a link between the strategy and operational aspects of a company's sales department. His or her job is to ensure that the choices made by management are implemented in the field. This is a strategic role that requires a variety of skills: commercial, managerial, etc.

In this job, the role is to implement the strategy defined by the Sales Department. Their role is both  operational and managerial. They are required to lead and manage teams working directly and/or in an indirect network.

 

Alternative Job Titles

  • Head of National Sales
  • Country Sales Director
  • Sales Director
  • Director of Sales Operations

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Main Responsibilities

The National Sales Director's job has two main focuses:

Implementing the company's sales strategy in its geographical area. To do this, they follow a number of steps: firstly, they set sales targets for their teams, then they monitor actions in the field and ensure that sales targets are met. Finally, they monitor sales results and budgets for selling expenses.

At the same time, the Sales Director closely monitors developments in the market and the competition. He analyses the data and implements sales strategies based on the results. He is also in charge of negotiations with Key Account Managers for major contracts.

In terms of management, in this job the Director must lead, manage and supervise a company's sales team as well as the team in the field on a national scale in terms of motivation and mobilisation. They are also involved in recruiting their teams.

Finally, the National Sales Director is responsible for reporting regularly to management on results, difficulties and the next sales strategy to be implemented.

Competencies & Skills

 

  • In-depth market knowledge: to identify growth opportunities and develop effective sales strategies
  • Ability to analyse data: to analyse sales data and identify trends and opportunities to improve business performance
  • Strategic planning skills: to develop and implement a global sales strategy that ensures the company's sales and profitability
  • Sales management: to supervise the sales team, set sales targets, allocate quotas and develop action plans to achieve these targets
  • Communication skills: to facilitate dialogue and listening with customers and colleagues
  • Negotiation skills: securing mutually beneficial agreements with customers
  • Customer relationship management: to ensure customer satisfaction and keep them loyal to the company
  • Training skills: to train and coach the sales team to improve their sales skills and boost the team's overall performance
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Education & Training

  • Associate Degree technical sales
  • Associate Degree marketing techniques
  • Business school diploma
  • Master's degree in Commerce, Marketing or Distribution
  • Certain engineering school diplomas (depending on the sector)

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