Head of Sales

Role overview

The Head of Sales, also known as the Sales Manager, is responsible for developing a company's - or a start-up's - sales strategy and implementing it on the ground. He or she is responsible for developing and driving forward all sales operations in order to achieve certain objectives, such as sales quotas or revenue targets.

As a true business person, the Head of Sales establishes and maintains close relationships with customers in order to propose high added-value offers and optimise their satisfaction in order to build customer loyalty. As a team leader, his or her various actions with customers support the sales efforts of the sales team. To do this, the Head of Sales manages and motivates the sales force in the field: a team of sales representatives and account managers who are given ongoing training to enhance their skills.

The Head of Sales or VP Sales occupies a strategic position in the company or start-up. They work closely with other departments, such as Marketing, Innovation and, above all, management, to align their division's sales efforts with the company's overall objectives. To sell better, more effectively and more quickly, they can call on the skills of new professions such as Sales Ops, which examines data and recommends the use of new tools and innovative processes.