MAKING SUCCESS STORIES HAPPEN

JOB DESCRIPTION

Customer Success Manager

Role overview

The role of the Customer Success Manager (CSM) is to increase consumer satisfaction and loyalty. They play a major role in a company's marketing strategy. This expert is responsible for maintaining a good relationship with customers and dealing with their recommendations, opinions and complaints. For the CSM, the interests of each buyer are at the heart of his or her priorities. The CSM ensures that the buyer's needs and requirements are met and that customers feel valued.

Working closely with the Account Manager, the Customer Success Manager implements a number of actions aimed at improving the consumer buying process. This has a major impact on the customer experience. The aim of a Customer Success Specialist is to promote the company's growth and brand image while managing and optimising the customer portfolio.

 

Alternative Job Titles

  • Client Success Manager
  • Customer Experience Manager
  • Customer Relationship Manager
  • Client Engagement Manager
  • Customer Care Manager

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Missions principales

Main Responsibilities

As the person responsible for customer satisfaction, the Customer Success Manager proposes personalised solutions to meet their specific expectations. Responsible for analysing KPIs, he or she gathers feedback in order to provide avenues for improvement where necessary. This expert offers customer assistance training to sales managers. They manage customer complaints and find effective solutions to resolve problems. Considered to be a privileged contact for consumers, he or she is a person they can trust and talk to. The Customer Success Manager is responsible for managing a customer portfolio. They offer up-selling and cross-selling services to improve buyer satisfaction.

As well as managing the customer support teams, this professional carries out other important tasks, such as writing reports, updating customer accounts, monitoring the action plan and developing customer loyalty strategies.

The Customer Success Manager is also responsible for analysing the user experience, promoting the brand and guiding customers through the purchasing process.

Competencies & Skills

 

  • Proficiency in communication and sales tools: the job of Customer Success Manager may require the use of software and tools such as CRM, Hubspot, Calendly, etc.
  • In-depth knowledge of customer relations: a good customer success manager must be able to establish a relationship of trust between the company and its customers.
  • Legal knowledge: a thorough understanding of consumer and employment law is essential to the success of a Customer Success Manager's role.
  • Good grasp of new technologies: a customer relations manager must be able to help each customer get to grips with the various digital solutions.
  • Knowledge of marketing: this hard skill is essential for better management of marketing assignments. Mastery of sales techniques: to become a Customer Success Manager, it is essential to establish innovative strategies to increase sales.
  • Knowledge of products or services: a good account manager knows the advantages and disadvantages of the services or products that the company markets.
  • Fluency in a foreign language: knowledge of another language such as English is an asset.
Missions principales

Education & Training

  • Bachelor's degree in marketing and international trade
  • Master's degree in marketing
  • Master in Commerce
  • Master in communication

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