Role overview
A Business Developer is a professional responsible for the commercial development and growth of a company. They are also known as Sales Developers or Sales Engineers. Experts in their field, they are constantly on the lookout for new ways to make an organisation earn money. The Business Developer identifies development opportunities and forges partnerships to achieve this objective. In other words, they implement a number of growth strategies using their skills and the training they have received. Depending on the size of the company in which they work, they may be part of a sales team or work alone. The job of Business Developer is a demanding one, requiring a high degree of versatility.
The Business Developer's mission is to optimise a company's positioning in a specific market. All his tasks should improve sales, which in turn will lead to the growth of the company in which he works. In this way, the Business Developer contributes to achieving organisational, sales and marketing objectives over the long term. These skills enable them to establish a relationship of trust with customers while identifying commercial opportunities. They negotiate and conclude commercial agreements. In-depth knowledge of the specifics of the market and the sector concerned is therefore essential to their work.
A Business Developer works closely with the company's Marketing and Sales Manager or Director. This means staying close to every manager and marketing department staff member. This is necessary to increase sales and, above all, to generate more income. Canvassing, converting and retaining new customers are therefore essential in the work of a Business Developer.