Main Responsibilities
The job of Account Manager is an important one within a company. This position represents the main point of contact between the company and its customers. The Account Manager must ensure that communication with customers is fluid and that their needs are met. Their aim is to maintain customer loyalty and resolve any problems or concerns they may have.
The Account Manager's job is to increase sales by encouraging customers to buy from the company on a regular basis. They identify opportunities for cross-selling or up-selling. The Account Manager therefore works closely with the company's teams (sales, marketing, etc.) to coordinate efforts and maximise results.
Working in partnership with the Sales Director, the Account Manager develops strategies aimed at achieving the company's objectives in terms of sales and customer growth. This professional closely monitors the company's performance and market trends. To do this, they use key metrics and KPIs (Key Performance Indicators). They then provide regular reports on each existing customer account.