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JOB DESCRIPTION

Account Executive

Role overview

The role of the Account Executive is to finalise the sale by converting prospects/leads into a transaction. This sales profile is often confused with the Account Manager, who supports the customer after the sale.

In this job, the Account Executive advises customers and builds loyalty by meeting their needs.

To achieve their objectives, Account Managers implement a commercial strategy within the company. Their skills lie mainly in finance, marketing and advertising.

 

Alternative Job Titles

  • Account Manager
  • Key Account Manager
  • Customer Account Executive
  • International Account Manager
  • Sales Manager
  • Production Manager

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Main Responsibilities

Account Executives develop and manage customer relations within a company. They are responsible for customer satisfaction. This involves working with them to understand their needs and solve the problems they face.

The Account Executive's job is to seek out and acquire new customers for the company. To do this, they carry out prospecting activities, such as finding potential prospects and making presentations to persuade them to buy.

The Account Executive is also responsible for the entire sales cycle, from initial prospecting through to negotiation and finalisation of the deal. He or she must manage exchanges with customers, define needs, draw up proposals, negotiate commercial terms, manage objections and conclude the sale.

They must also work in collaboration with other company departments, such as marketing, customer service and production, to ensure customer satisfaction and the achievement of sales targets.

This job also involves analysing sales data to understand customer trends and behaviours, so as to be able to identify sales opportunities.

The job of Account Executive involves developing and maintaining relationships with existing customers, acquiring new customers, managing the sales cycle, analysing sales data and working with other departments in the company.

Competencies & Skills

 

  • Sales: solid sales experience is required, including skills such as prospecting, negotiating, product presentation, persuasion and closing sales.
  • Product knowledge: to answer customers' questions and persuade them to buy, Account Executives need to understand the features, advantages and disadvantages of what they are selling.
  • Negotiation skills: Account Managers have to negotiate with customers on terms and conditions of sale, so they need to be able to find compromises that suit both the company and the customer.
  • Data analysis: to identify trends, customer behaviour, sales opportunities and potential problems.
  • Project management: managing several projects at the same time means managing priorities, deadlines and resources.
  • Technology: the Account Executive profession involves the use of CRM software, presentation tools, communication tools and social networks.
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Education & Training

  • Associate Degree - Business Unit Management
  • Associate Degree - Marketing Techniques
  • Bachelor degree in international trade
  • Master's degree in marketing and sales

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